What The Heck Is Podcasting? And How Can It Help My Business?

Just in case you’ve been living in a cave the last 18 months I’ll fill you in on Podcasting. In short it is an online radio show. You can come on week after week and get your marketing messages out to the millions at any time you like. That is TOTAL FREEDOM.

But what many people do not realize is that podcasting can be used to get incredible search engine rankings. This is a very powerful thing to keep in mind. That is what this mini course is about to show you.

Currently as I write this I have the number 10th popular show on Podomatic in the business section. Its been like that for quite a while. I didn’t have to buy my way to the top. I just plugged in a microphone and went for it. I blurted out tips and secrets and kept the format into a neat 40 minute segment.

More to the point I never asked for permission to do any of this. I just took action.

The truth was I actually hated my voice when I first started. But because I have done this so many times and have listened to myself over and over again I adjusted. Now I am not self conscious about any of this and I have grown accustomed to the way I sound.

GETTING STARTED:

If you're considering podcasting, you're probably wondering both, a) what it is, and b) why you'd want to get involved. Suffice to say (as you begin your journey) that podcasting is an amazing way to get audio material heard by an audience where and when they want. In terms of why you should podcast, however, the reasons are as varied, unique, lovely, controversial and fascinating as there are voices to be heard in the world. Just turn on a microphone and join the conversation.

It's really fun. Yup, let's start with the basics. If I were to say, "podcasting allows you to convert audio material via an RSS feed through an uploaded host..." the sound of your yawning would drown out the click of your mouse as you ventured to a different website.

Podcasting is about creation. It's about taking your ideas, dreams, ambitions, business goals, or any other reason that you'd use your voice for to create a lasting record of said content and making it available to others. And one of the reasons it's so fun is because it's easy. Get a microphone, press a couple of buttons, and start talking.

And if you're thinking, "but what would I say? I'm not funny or interesting and nobody would care about my show." In short, I disagree.

You may not get an audience of 10,000 listeners, but the audience you do get will be utterly interested in what you have to say.

That's why they call podcasting the ultimate niche marketing medium. If you're not in marketing all that means is, you can speak directly and specifically to the people who are listening versus trying to speak in general terms to broadcast to a larger audience.

Think of it like when you were a kid and strung two cans together with string or used walkie-talkies; what did you say to your buddy when you pushed the button to speak? In some ways, did it matter? The joy was in communicating the joy of talking to one another using a fun medium. Podcasting is just like that.

I pay literally pennies to put my shows on every week. I got a steady listening base too thanks to Itunes and I don’t have to worry about spending a ton of money out of my pocket for sponsors. I just talk and send it to the masses.

I have taken a complete 360 degrees with this experience. You should do it for your business too. All you need is a microphone, some imagination and some free software called Audacity. You can download it on the web just type the name into Google.

This is a great way to establish yourself as an expert in your field.

Happy Podcasting!